1. Introduction
Emirates Taste Catering Services Food LLC ("Emirates Taste," "we," "us," or "our") respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store, disclose, and protect personal data when you use the Emirates Taste – ETCS Parent Portal mobile application ("App"), the emiratestastemealorder.com website ("Website"), and related services (collectively, the "Services").
The ETCS Parent Portal is intended for parents and guardians of students attending participating schools served by Emirates Taste Catering Services Food LLC in the United Arab Emirates.
Our handling of personal data is intended to comply with applicable privacy and data protection requirements in the United Arab Emirates.
2. Information We Collect
The personal data we collect depends on how you use our Services.
2.1 Account and Contact Information
When you register for or use an ETCS Parent Portal account, we may collect information including:
- Name
- Email address
- Telephone number
- User ID or account identifier
- Login and authentication information
- Other information necessary to create and manage your account
We use this information to authenticate users, maintain accounts, provide customer support, communicate important account information, and provide the functionality of the Services.
2.2 Student and Family Account Information
The ETCS Parent Portal allows parents and guardians to manage school meal services for students associated with their family account.
To provide these services, we may process information associated with students, including:
- Student name
- Student or school identifier
- School information
- Family account association
- Meal orders
- Meal purchase history
- Wallet balance and transaction information
- Smart card information associated with the student's account
Student information is processed as necessary to provide and administer school meal and related catering services.
2.3 Meal Orders and Purchase History
When you use the Services to order meals, we may collect and maintain information including:
- Meals ordered
- Order date and time
- Order status
- Purchase amount
- Purchase history
- Transaction history
- Wallet transactions
- Wallet top-ups
- Transaction references
We use this information to process meal orders, maintain account balances, display previous orders and transactions, provide customer support, and maintain appropriate business and accounting records.
2.4 Payment and Wallet Information
The Services may allow users to add funds to their meal wallet or make payments relating to school meal services.
Payment transactions may be processed using third-party payment service providers.
Where credit or debit card details are entered directly into a third-party payment provider's secure payment environment, Emirates Taste does not store complete credit or debit card numbers, CVV/security codes, or online banking credentials.
We may receive limited information relating to a payment transaction, such as:
- Transaction reference
- Transaction amount
- Date and time
- Payment status
- Related wallet or account reference
We may retain this information where necessary for account administration, reconciliation, refunds, customer support, fraud prevention, accounting, or legal requirements.
Third-party payment providers process payment information according to their own privacy and security practices.
3. How We Use Personal Data
We may use personal data collected through the Services to:
- Register and manage user accounts
- Authenticate users
- Provide access to the ETCS Parent Portal
- Associate parents or guardians with relevant student accounts
- Display participating schools and available meal services
- Display available meals
- Process and manage meal orders
- Maintain and display meal wallet balances
- Process and record wallet top-ups
- Display purchase and transaction history
- Manage smart cards associated with an account
- Provide customer and technical support
- Send important account or service communications
- Maintain the security and integrity of the Services
- Prevent and investigate unauthorized access, fraud, or misuse
- Troubleshoot technical problems
- Maintain appropriate financial and transaction records
- Improve the reliability and functionality of our Services
- Comply with applicable legal and regulatory requirements
We do not sell or rent personal data.
4. Sharing and Disclosure of Personal Data
We may share personal data only where reasonably necessary to provide the Services, operate our business, comply with applicable requirements, or protect our legitimate interests.
4.1 Schools and Authorized Personnel
Relevant information may be made available to participating schools or authorized personnel where necessary to administer student meal services, accounts, meal orders, smart cards, transactions, or related catering services.
4.2 Service Providers
We may use third-party service providers to help operate the Services, including providers of:
- Payment processing
- Cloud hosting and infrastructure
- Website and application hosting
- Email and communications
- Security services
- Technical support
- Other technology required to operate the Services
These providers may process personal data only as necessary to perform the services they provide to us, subject to applicable contractual and legal requirements.
4.3 Legal and Regulatory Requirements
We may disclose personal data where reasonably necessary to:
- Comply with applicable UAE laws and regulations
- Respond to lawful requests from courts, regulators, law-enforcement agencies, or government authorities
- Establish, exercise, or defend legal claims
- Protect the rights, property, security, or safety of Emirates Taste, participating schools, users, or others
- Detect, investigate, or prevent fraud, security incidents, or misuse of the Services
4.4 Business Transfers
If Emirates Taste is involved in a merger, acquisition, restructuring, sale of assets, or similar business transaction, personal data may be transferred as part of that transaction, subject to applicable legal requirements.
5. Children's and Student Information
The ETCS Parent Portal is designed primarily for use by parents and guardians, rather than for independent use by children.
The nature of the Services requires us to process limited information relating to students so that parents, guardians, participating schools, and Emirates Taste can administer school meal services.
Such information may include a student's name, school information, student identifier, meal orders, wallet information, purchase history, and associated smart card information.
We use student information only as reasonably necessary to provide and administer the relevant school meal services and for other purposes described in this Privacy Policy.
We do not knowingly sell student personal data or use student personal data for third-party advertising or cross-app advertising tracking.
Parents or guardians may contact us regarding personal data associated with a student linked to their account.
6. Data Security
Emirates Taste takes reasonable administrative, technical, and organizational measures designed to protect personal data against:
- Unauthorized access
- Unauthorized disclosure
- Alteration
- Loss
- Destruction
- Misuse
Where appropriate, information transmitted between the App, Website, and our systems is protected using secure communication technologies.
However, no method of electronic transmission or storage can be guaranteed to be completely secure. Therefore, we cannot guarantee absolute security.
Users are responsible for maintaining the confidentiality of their account credentials and should not share passwords or authentication information with unauthorized persons.
7. Data Retention
We retain personal data only for as long as reasonably necessary to provide the Services and fulfill the purposes described in this Privacy Policy.
Retention periods may depend on the type of information and why it is processed.
For example, certain transaction, payment, accounting, or business records may need to be retained for a period required by applicable UAE laws, accounting requirements, contractual obligations, fraud prevention, dispute resolution, or other legitimate purposes.
When personal data is no longer reasonably required, we will delete, anonymize, or otherwise securely dispose of it in accordance with our applicable retention practices.
Some information may therefore be retained after an account has been deleted where retention is required or permitted by applicable law.
8. Account and Personal Data Deletion
Users may request deletion of their ETCS Parent Portal account and associated personal data.
Delete Your Account from the App
Where account creation is supported within the App, users may initiate an account deletion request from the account or profile section of the ETCS Parent Portal.
For example:
Profile → Account Settings → Delete Account
Users will be asked to confirm the deletion request before it is processed.
What Happens When an Account Is Deleted
Following a valid deletion request, we will delete or anonymize the user's account and associated personal data that is no longer reasonably required.
This may include, as applicable:
- Account profile information
- Name
- Email address
- Telephone number
- User account identifiers
- Account associations
- Other personal data associated with the account
Deletion of an account may result in loss of access to:
- Family account information
- Student account information
- Wallet information
- Smart cards
- Previous orders
- Transaction history
- Other ETCS Parent Portal functionality
Information We May Retain
Certain information may need to be retained after account deletion where required or permitted for purposes including:
- Financial and accounting requirements
- Transaction reconciliation
- Legal and regulatory obligations
- Fraud prevention
- Security
- Resolving disputes
- Establishing or defending legal claims
Any information retained following account deletion will be retained only for the applicable purpose and retention period and handled in accordance with this Privacy Policy and applicable law.
Apple requires apps supporting account creation to allow users to initiate deletion from within the app, including deletion of associated data that the developer isn't legally required to retain. Google Play similarly requires account-creating apps to provide an in-app deletion path and a web resource for account deletion requests.
9. Access, Correction and Privacy Requests
Users may contact us to request access to, correction of, or deletion of personal data associated with their account, subject to applicable law.
Requests can be submitted to:
We may request reasonable information to verify the identity and authority of the requester before processing a privacy request.
10. Data Storage and Processing
Our Services are intended for users in the United Arab Emirates.
Personal data may be stored or processed using systems and service providers located in the United Arab Emirates or, where necessary to provide the Services, in other jurisdictions.
Where personal data is transferred or processed outside the United Arab Emirates, we will take appropriate measures intended to protect the information in accordance with applicable UAE data protection requirements.
11. Cookies and Website Technologies
Our Website may use cookies and similar technologies to:
- Operate the Website
- Maintain user sessions
- Remember preferences
- Improve security
- Understand Website usage
- Provide required Website functionality
Users may be able to control or delete cookies through their browser settings.
Disabling certain cookies may affect the operation or functionality of the Website.
12. Third-Party Websites and Services
Our Services may contain links to or integrate with services operated by third parties, including payment service providers.
When users interact directly with a third-party service, that third party's privacy policy and terms may apply.
We encourage users to review the privacy policies of third-party services before providing information directly to them.
Emirates Taste is not responsible for the privacy practices of independently operated third-party websites or services.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to:
- Our Services
- Our data practices
- Applicable legal or regulatory requirements
- Security practices
- Operational requirements
When this Privacy Policy is updated, the "Last Updated" date at the top of the policy will be revised.
We encourage users to review this Privacy Policy periodically.
Where appropriate or required, material changes may also be communicated through the App, Website, email, or other suitable means.
14. Contact Us
For questions about this Privacy Policy, personal data, account deletion, or other privacy-related matters, please contact:
Emirates Taste Catering Services Food LLC
United Arab Emirates
Email: info@etasteuae.com
Website: emiratestastemealorder.com